Creating a story about our destination based on our gastronomy is the best way to get to know the destination by taking advantage of the connection between culture and gastronomy.

The environment of gastronomic establishments influences the customer experience. The administration must invest in the improvement of gastronomic heritage spaces (themed museums, markets, signage, etc.). On a private level, the supply of hotel and catering facilities must be strengthened and adapted.

The gastronomic culture, the culinary heritage, is a reason for visitors to discover Andalusia deeply. Recovering recipes and promoting local products in order to achieve an attractive gastronomic offer which is closely linked to the culture of the region.

As in any segment of tourism, the training of professionals represents the key to achieve the full satisfaction of the customers who come to visit our region. The professionalisation of our sector will be the basis of the success of the gastronomic tourism in the destination.

We create different and experiential services using local products and techniques as our principal tool, promoting the consumption of local products, generating more employement and benefits that are distributed all around the Andalusian territory.

Public and private participation must jointly develop a strategic plan for gastronomic tourism in our region, including the main agents of gastronomy, political leaders, sector associations, citizens, etc.

The promotion of specialised gastronomic products, fairs and events is a great opportunity of attraction for bringing new visitors in our region. It is a tool that helps to deseasonalise tourist activity since this type of events can be organized at any time of the year.

From the primary sector to the service sector that has direct contact with customers, we need to involve all of the agents into the value chain. As important as the above is the promotion of local and gastronomic culture among citizens so that they value gastronomic tourism and represent an important part of the chain of care for visitors.

To turn gastronomic products into different and memorable services so that existing markets can be mantained and the visitor will return to our destination in order to discover these new more specialized products.

One of our touristic destination's main committments should be to invest in tourism that generates greater income and less impact, such as gastronomic tourism.